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Category: Creative Campaigns

Women in Technology: The 1960s Battle

Dame Stephanie Shirley¬†is one of the most successful technology entrepreneurs in history. Stephanie paved the way for future generations of women in technology to have fair opportunities and equal pay. Specifically, she was the world’s first freelance programmer, founding an all-women software company in the 1960s…

Zingerman’s Marketing: Quirky & Creative

Zingerman’s Community of Businesses is a group of 10 food companies and business ventures located in Ann Arbor, Michigan. This includes a delicatessen, bakehouse, creamery, restaurant, and coffee company. The Zingerman’s group produces over $60 million in sales annually. Zingerman’s has mastered the art…

The Cassette Comeback: Bringing Music to Prisoners

The music industry has evolved from vinyl to CDs, to MP3s, to subscription streaming services like Spotify. Despite the many technological innovations brought by digital music, many people still value tangible music systems. In music stores around the country, it’s not uncommon to see young adults shopping around…